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A recent UF study exposes the caveats of using big data in multimodal transportation planning

November 18, 2025

By Ines Aviles-Spadoni, M.S., M.A., Research/Communications Coordinator, UFTI Meet Sophia. Sophia is a fictitious character created to help illustrate a typical commuter and transit rider. She lives in a large city. Her morning commute includes riding an e-scooter to the nearest subway station, stopping to buy a cup of coffee and catching the subway to […]

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